Hey there! Lari here. I'm an advertising copywriter from Germany.

People sometimes give me money because I call myself a freelance creative director and copywriter, with a good amount of social media sprinkled on top. This is not entirely a figment of my imagination; I did indeed lead integrated campaigns and social media for brands you might have heard of.

I specialize in the esports industry – this type of work I usually deliver through my wololo imprint. I've been around for quite some time (in fact, I made my first #esportsmoney more than 16 years ago). During this time, I managed a team, ran a league and helped companies enter the space. Fun times!

As to be expected from a narcissistic millenial, I also dabble in other areas of self-expression, such as electronic music and deejaying. This does not fill the existential void inside of me but it's too late to get rid of my record collection.

Feel free to connect with me on the platform that best suits your intentions: LinkedIn to potentially work with me, Twitter to occasionally be reminded that I exist, or Instagram if you ever want to hang out. And if you actually have a project in mind, don't hesitate to e-mail me!